evian, via parent company Danone, supports The Ocean Cleanup's drive to reduce plastic waste in rivers
1 November 2019
evian is thrilled to share The Ocean Cleanup’s launch of the world’s first scalable solution for removing plastic from rivers, following the announcement of a collaboration of parent company Danone with The Ocean Cleanup at the World Economic Forum in Davos in 2018.
The development of The Ocean Cleanup Interceptor, that was unveiled in Rotterdam on Saturday, has been supported by a two-year research mission between the Dutch non-profit start-up and evian’s parent company Danone.
Sharing decades of packaging know-how, Danone, along with brands evian and Aqua, have been able to help The Ocean Cleanup analyse and categorise the collected debris from the first prototype in Indonesia, as well as understand better the challenges in extracting and treating the waste that is recovered.
This exciting new technology aims to stop plastic waste from entering oceans by first intercepting it from rivers. The environmentally friendly Interceptor, which is 100% solar powered and uses the natural forces of the current, aims to extract up to 50,000 kgs of plastic waste a day from the 1,000 most polluted rivers around the world.
“Earlier this month we were pleased to announce that The Ocean Cleanup had successfully started capturing and collecting plastic debris from the Great Pacific Garbage Patch.”, said Boyan Slat, founder and CEO of The Ocean Cleanup. “But with millions of tonnes of plastic waste finding its way into our oceans every year, it’s clear that, in addition to solving the legacy problem in the ocean gyres, we also need to address the issue of ocean plastic pollution at the source. The Interceptor isn’t just an idea, it’s currently the only workable, scalable solution to this global problem.”
Founded seven years ago by visionary young entrepreneur, Boyan Slat, The Ocean Cleanup’s mission is to achieve a worldwide 90% reduction of the floating ocean plastic pollution by 2040.
