ESSENTRA TO LAUNCH LATEST CONSUMER RESEARCH RESULTS ON PACKAGING FUNCTIONALITY AT THEPACKHUB WEBINAR18 January 2021
Essentra Tapes is to showcase findings from its latest consumer survey at the ‘Packaging Insight’ webinar hosted by ThePackHub on 16th February 2021.
From identifying the packs that frustrate and delight us to understanding the features consumers value, the views of 1000 members of public from across the UK will be shared, highlighting key insights around packaging functionality, and demonstrating the role it plays in all our lives.
These latest findings will also provide an interesting comparison to Essentra’s previous research in 2013, showing how consumers’ views in some areas have changed and developed, particularly in the light of current trends regarding sustainability, the growth in e-commerce retailing and dealing with the challenges of the COVID-19 pandemic.
The presentation will be made by Ian Beresford, Head of Marketing & Development at Essentra Tapes.
“Responding to consumer demands is absolutely essential to the success of the packaging sector and the development of products such as our easy opening and resealable tapes”, said Ian.
“Our latest research builds on the consumer insight we shared previously and highlights the continued growing demand for functional packaging that is easy to use, sustainable and protects the goods we all buy.
“We are excited to share the research results at ThePackHub webinar and invite all those who are interested in finding out more about consumer attitudes to packaging to join us online at this free to attend event.”
The presentation will also be supported by the launch of a new White Paper which will provide more in-depth information on the survey’s findings and will be available for download after the event from the Essentra Tapes website.
ThePackHub webinar takes place at 15:00 GMT on 16th February. Attendees are invited to book their free place in advance on ThePackHub’s website at www.thepackhub.com/events/webinars/.