iet Coke has marked the New Year by launching an advert calling on people to shun the pressure to change and instead embrace and celebrate who they are.
The new TV spot features people who aren’t afraid to embrace mainstream trends and challenge the status quo, including an appearance from Love Island star Ovie Soko. It is the latest instalment of Diet Coke’s ‘You Do You’ campaign, which aims to celebrate people being themselves, love what they love and not care about what other people think.
The ad will run during January and February and will be accompanied by Out-Of-Home advertising, digital, social media, PR and a new line-up of limited-edition cans and 500ml PET bottles featuring popular cultural phrases, including:
Byeee
Can’t Even
I Know Right
I’m In
It’s Lit
Obvs
Same Same
Soo Me
Super Cute
Totes Emosh
Yaass
You Do You
