COVERIS LAUNCH INNOVATIVE NEW GRAB BOX CONCEPT FOR TESCO FOOD TO GO
Coveris has developed an innovative new packaging concept for the food to go sector. Grab Box, a board and film hybrid, provides a unique packaging experience through its visual appeal and functional composition.
An evolution of the traditional grab bag format, Grab Box is a hybrid solution made from sustainably sourced lined board to produce a more rigid structure, Grab Box delivers improved food protection with an improved shelf presence. It is lined using high clarity, low gauge polypropylene film incorporating superior quality anti-fog properties and features three windows for enhanced product visibility.
The format provides an extensive printable area on kraft or plain board and can be printed on one or both sides with a combined total of 9 colours, allowing additional communication or branding to appear on the inside of the box.
Supplied as a flat, pop-up box it is quick to erect and simple to hand-fill before being heat sealed, resulting in faster processing speeds. The heat sealed top flange provides greater pack integrity, and is perforated to enable easy-opening for consumers.
The Grab Box concept was launched by Tesco during December on its ‘Finest’ range of festive sandwiches. Additional ‘Finest’ food to go lines switched to Grab Box in January, with the roll out of new packaging for the range due to be complete by the close of the month in collaboration with food manufacturers Bakkavor, Bradgate Bakery and Solway Foods.
Tesco’s Dr Mark Caul, Packaging Technical Manager, commented: "Tesco are delighted to have worked alongside Coveris and our sandwich suppliers, Samworth Brothers, 2 Sisters Food Group and Bakkavor, to bring to market our Finest Grab Box. Creating something new in this competitive market is always a challenge and as well as being an efficient pack for our suppliers to use on fast moving lines, we have ensured the board comes from sustainable forests and we protect the delicate sandwich with a minimum amount of packaging – so reducing food waste in the supply chain."
Adam Lunn, Packaging Development Manager at Coveris, explained: "The development of Grab Box marks an evolution in the packaging of premiumised ranges in the food to go sector. Retailers and manufacturers have asked Coveris to use lined board technology to create innovative packaging for top tier lines. Grab Box delivers this with fantastic on-shelf presentation and opportunities for brands and retailers to differentiate their products, combined with efficient processing."
