CCT Expands EEASY Lid’s Domestic and International Reach Through Key Partnerships

10 August 2020

Consumer Convenience Technologies (CCT), makers of the EEASYTM Lid – the first major jar lid innovation in over 75 years – today announces new partnerships with Trade Consult and The Affinity Group/Triangle Sales and Marketing to enhance sales and marketing efforts for the EEASY Lid in both the US and European markets.

The patented EEASY Lid allows consumers to vent a jar by simply pressing a button on the lid that releases the vacuum seal, reducing the effort needed to twist off the lid by as much as 40%. Following the EEASY Lid’s successful launch in 2019 and first proof of concept with Boyer’s Food Markets, CCT is now offering CT versions of the EEASY Lid and will be producing the world’s first aluminum lug lids later this year.

The Affinity Group/Triangle Sales and Marketing is a North American food sales and marketing agency committed to providing superior service and outstanding execution through sales analytics and comprehensive planning to drive results. Triangle Sales is focusing on introducing the EEASY Lid to some of the biggest brands in the packaging and grocery industries in the northeast. 

“Our teams have extensive experience in the key markets where CCT is aiming to generate additional demand for the EEASY Lid,” said Jim Gastgeb, Business Development Manager at Triangle Sales & Marketing. “By targeting some of the nation’s premier brands, we are confident that the EEASY Lid is well on its way to becoming an industry staple.”

CCT has also partnered with Trade Consult – a sales and marketing firm focusing on the grocery industry and food manufacturers – to lead its outreach efforts in the European market. Trade Consult is working strategically alongside CCT and scheduling meetings with both national brand and private label companies, coordinating overall execution of the EEASY Lid into the European marketplace.

“While the EEASY Lid has been steadily gaining steam across the U.S., Trade Consult is equipped with the right resources to expand its availability into European markets as well,” said by Friedrich Berlemann, CEO of Trade Consult. “Trade Consult has had great experience in the food and retail industries. I have worked as an executive and consultant for major supermarket chains and in the food business as a whole across both the U.S. and Europe, and know both sides of the business. We are looking forward to pushing this innovation across the European markets.”

“As the EEASY Lid continues to gain momentum in the food and packaging industries, we knew we needed to expand our partnerships to increase awareness and, in turn, availability,” said James Bach, CCT Managing Partner. “We couldn’t be more excited to partner with two strong companies – The Affinity Group and Trade Consult. We are confident our new partners will help us expand into additional markets and continue to drive sales across the U.S. as well.”


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