A Finnish start-up launches an innovative packaging for liquids that pushes the boundaries of design, cuts costs and helps to save the environment.
The new concept, called NWB packaging, is recyclable, user friendly and logistically efficient. It is suitable for all liquids such as water, wine, fruit juice, milk, and olive oil.
Thanks to its unique design, NWB looks equally appealing in a bar, office meeting room, outdoor event, or on a kitchen table. NWB fits easily into the fridge and keeps the liquid cooler for longer, making it ideal for picnics or trips to enjoy a glass of rosé wine or fresh water any time.
NWB packaging builds on the Bag-in-Box principle and consists of three parts: an outer cardboard box, a flexible bag and a dispenser. The box protects the product from direct sunlight and saves up to 90% in waste transportation versus plastic bottles, as it is flattened after use.
The bag and the dispensing tap, supplied by Rapak, part of DS Smith Plastics, ensure minimal contact of liquid with air even after opening. Compared to any other packaging, the air-tight flexible bag allows for an additional 1-20 weeks of product shelf life, depending on the product type and storage conditions.
Take a look at the video here to see all the benefits of this new modern and practical packaging.
