Ringing the changes again

13 November 2012

With winter upon us once again, it is hard to believe 2012 will soon be drawing to a close, says Tim Sheahan.

However, these past months can be characterised by innovation and growth in the European packaging sector. And the good news is, this shows no sign of slowing down.

Events such as Drupa, Pack Expo and Packaging Innovations are just a few ways the industry has been able to showcase the exciting developments taking place, while the 40th edition of Emballage in Paris this month is certain to enthral.

With the festive season already in full swing, especially in retail, you don’t have to look too far to see some of the innovative and impressive examples of packaging already hitting the shelves.

While seasonal goods battle for shelf space, established FMCG brands continue to alter their packaging designs, often owing to a range of cost, sustainability and visibility factors.

However, according to new research from Canadean Consumer, adoption of lighter-weight packaging attracts people in different ways. While 27% of consumers value such products because they are easier to carry, 26% perceive such items to be cheaper than similar goods.

Canadean research also found that 17% of 18-24 year-olds and 21% of 25-34 year-olds actively shop for products with lighter packaging. When age remains part of the equation, the environmental benefits prove to be more attractive to older consumers, with the perceived cost-savings more of a draw to the younger audience.

It’s worth having a look next time you browse the Christmas aisles to see if any festive brands have adopted a lightweight approach to their designs in 2012.

By now, you will probably have noticed that Felicity Murray’s name does not adorn this comment piece. With Felicity moving to pastures new, I have been given the opportunity to take on the position of Editor at Packaging Today.

I look forward to speaking, and meeting, with the people that make this fantastic industry tick in the coming weeks and months. Having spent several years writing for the highly respected commerical print title PrintWeek in the UK, there has of course been a cross-over with some elements of the packaging sector. However, I anticipate there are also a number of pointers for me to take on board.

To get in touch, please e-mail at tim.sheahan@globaltrademedia.com, or call 0207 936 6881. Until then have an enjoyable end to 2012 and see you next year!

Tim Sheahan

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