London showcase for new Leo Luxe brand package

15 October 2012

The easyFairs Packaging Innovations in London, Oct 4-5, provided the ideal platform to launch the new Leo Luxe brand to the UK market, as well as showcase the company’s luxury packaging concepts to prospective customers.

Examples of high-end, sensory packaging were displayed alongside designs that employed innovative secondary processes, transforming the look and feel of paper.

These unique, yet practical packaging designs attracted over 100 brands and retailers to the stand – all interested to find out about the end-to-end service Leo Luxe provides.

Steve McAdam, Vice President of Creative Services, Leo Luxe, also presented a well-attended Packaging Innovations learnShop, in which he explained the company’s approach to the creative process and how this ensures that finished packaging designs from Leo Luxe add value to the product and increase its marketability.

Sunder whisky pack example, by Leo Luxe

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