Zappar partners with PEZ to create the sweetest augmented experiences
Zappar, a world leader in augmented reality, has partnered with PEZ International, the Austrian sweet brand, famous for their iconic dispensers. The collaboration enables PEZ fans to interact with PEZ characters like never before, through AR experiences in the new PEZ Play app.
When the app is downloaded, gamers are invited to help restore ‘PEZ World’ to its former glory by finding Candy Codes that appear on PEZ refill pack inlays. Scanning a Candy Code unlocks one of six games and characters, including timing and skill-based challenges, puzzle games and more.
There’s lots of fun that can be had without scanning Candy Codes too, including using a smartphone camera to place PEZ characters in the real world with Zappar technology, so PEZ lovers can pose with their favourite one. By using Zappar's new 'Face Finder' feature users can play with fruit-themed headgear where they can turn themselves into a strawberry or a lemon!
Earlier this year, PEZ partnered with Rovio to coincide with the Angry Birds film release, where fans could scan limited edition PEZ Angry Birds dispensers, to downloaded and play the PEZ Play game.
Gabriele Hofinger, Head of Marketing, PEZ International commented:
"Candy lovers around the world can now feel closer than ever to PEZ and interact with us on another level, in the palm of their hand. AR and mobile gaming gives a new generation of PEZ consumers the opportunity to interact with our brand and share their adventures as they explore PEZ World. "
Max Dawes, Partnerships & Marketing Director at Zappar added:
“It’s fantastic to work with PEZ again – they’re an excellent example of a business embracing augmented reality and thinking mobile. The latest AR experiences we’ve created together for the PEZ Play app offer consumers exciting new PEZ content and we can’t wait for everyone to join the fun!”
The latest PEZ activity follows on from Zappar’s work with the likes of Hasbro, LEGO and Rovio where customised AR codes have been used by brands to unlock digital content experiences from physical product.
