Yogiyo launches range of Korean sauces in UK
Straight on the heels of a win of Investment in Dragons Den Korean food company Yogiyo, is now working with brand and design agency Ziggurat Brands to create a new look for the range to bring Korean street food to the UK.
We needed an agency that could make our products stand out in a crowded world foods segment," explains Ansah. "Crucially, messages on the products needed to be easy to understand, offering a familiar name and clear usage instructions whilst still using the Korean name and being identifiably Korean."
The solution from Ziggurat uses toned down colours inspired by Korean silk to reflect the premium brand, while retaining the original branding and Korean folk art designed by the owners' close family friend and designer Leon Geernaert, who was fundamental in creating Yogiyo's initial look.
The Korean food company's range of products which includes Gochu Jang Chilli Sauce for cooking, Gochu Jang Chilli Sauce for dipping and Galbi Fruit Soy Sauce for marinating, will appear in Sainsbury's from October.
