Weidenhammer passes UK IML ‘milestone’

19 June 2013


A plastic box produced by Weidenhammer Packaging Group in the UK for the Untied Biscuits Family Circle brand is the first plastic packaging produced by WPG in its British factory located in Bradford.

Described by the Germany-based company as a “major milestone”, the new box features a “significantly optimised” closure and In-Mould Labelling on both the container and lid – also a first for WPG in the UK.

The Family Circle box is said to represent the starting point for the rollout of an “important plastic packaging business” for the company.

“We have been preparing carefully for this significant step for almost a year,” says Mike Winship, sales manager at Weidenhammer UK.

Opened officially in November 2011, the new Weidenhammer UK plant in Bradford was constructed with plans in place for the company’s first own plastics production outside Germany.

Thomas Strieder, head of international sales at WPG, considers the UK an important future growth market for IML plastic packaging: “The UK is a trendsetter for high-quality and large volume plastic packaging,” he says, “especially regarding diversity of form and cost efficiency compared to metal cans. In fact, we are already in negotiations with further potential customers.”

United Biscuits was already a WPG customer in the UK, taking the company’s composite cans also made in Bradford for a range of other products.



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