The International Aluminium Institute (AIA) has gone live with a product-related sustainability website to highlight the advantages of the use of aluminium in packaging. Recognising the demand from customers, consumers and policymakers around the world for up-to-date and easy to access information, the IAI has developed the site to demonstrate the economic, social and environmental benefits of aluminium packaging solutions.
Launched today at the Arab International Aluminium Conference 2011 (ARABAL), the website features interactive content based on the IAI's lifecycle research and examples of the full range of aluminium packaging applications.
It also provides credible and accurate life cycle data, which underpins and supports the aluminium industry's sustainability strategy of reducing the environmental impact of its facilities, increasing the use of aluminium in energy saving applications and maximising the recycling of products at the end of their useful life.
