Vosene relaunch hinges on Zeller

19 July 2012


Zeller Plastik has supplied a standard personal care hinge dispensing closure for the relaunch of the Vosene brand shampoo and conditioner range in the UK.

Supplied from the Zeller Plastik business in Spain through Zeller Plastik in Norwich, the ‘Rubi’ gloss polypropylene snap hinge closure in green and purple complements the distinctive new bespoke tottle from RPC Group, used to “reinvigorate” the Vosene brand.

Vosene owner Lornamead UK has also increased the trusted brand’s profile with an extended range of ten hair care products, including medicated and non-medicated variants.

“The availability of Rubi as a standard closure was a decisive factor, as it balanced Lornamead’s development costs as well as providing the required functionality,” Zeller says.

“Rubi’s large oval footprint gives stability to the headstand tottle and an excellent seal to the container is ensured by the quality of manufacture.”

Lornamead European purchasing manager Leslie Berenc says: “During the pack development stage Zeller proved to be very flexible and proactive, even when Lornamead brought the launch date forward by one month.”

Zeller Plastik makes this premium capping option available to a wider market by offering the same cap design with a bi-colour facility to provide a contrasting flip-top and base.


Vosene haircare range relaunched, featuring Zeller Plastik's Rubi snap hinge closure



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