Dow Europe and Switzerland-based flexible packaging specialist PetroplastVinora have developed a new stretch sleeve label, Visique, targeting brand owners who label highly contoured bottles and containers.
Said to combine “exceptional mechanical and optical properties”, Visique stretch sleeve labels fit “like a second skin” and carry a high gloss finish to enhance shelf standout.
Karin Katzer, Dow Performance Packaging marketing manager labels, films & adhesives, says: “This novel high performance stretch sleeve solution is the fruit of our know-how in designing innovative and distinct polyethylene resins, and PetroplastVinora’s exceptional process experience and capabilities for blown film extrusion, printing and sleeve manufacturing”.
Visique integrates a blown extrusion film, achieved without loss of machinability.
According to Dow Europe, trials have demonstrated “exceptional processability”, with its Elite Advanced Technology (AT) resins helping to enable the films to retain their stiffness while staying soft and offering a “snug fit” around containers.
“This state of the art technology helps to answer the call from the marketplace for thinner films that maintain their mechanical properties and optical appeal,” says Kurt Brunner, technology leader sustainable packaging, Dow Europe.
Initially developed for the beverage market, the Visique stretch sleeve label can be adapted for a wide range of applications.
