PRESS RELEASE JUNE 2014
Vetroplas introduces EZ'R foamer to UK personal care market
The EZ'R patented foaming flip top cap is the innovation of Albéa's Alkmaar facility in the Netherlands, this latest innovation means consumers can quickly and conveniently dispense a constant, high-quality stream of foam through a flip-top cap, when squeezing the bottle upside down with just one hand - a feature which is completely unique.
The dispenser is ideal for a variety of applications including facial care, cosmetics, baby care, self-tan, shampoos and shower gels, sun care and much more.
Cosmetics packaging expert, Vetroplas, is Albéa's appointed agent for its world leading range of foam pumps for the UK and Ireland. And early product demonstrations have generated positive feedback from the company's cosmetics clients.
Simon Dix, sales director at Vetroplas, comments: "The EZ'R foam dispenser is an exciting new product to market and a completely innovative method of dispensing foam products. Our clients are excited to see the possibilities this can bring to their product ranges. And we're looking forward to showcasing this radical new packaging across our customer base."
Developed and manufactured in Alkmaar (Holland) and Thomaston (U.S.) the bottle has a snap-on flip-top cap and is designed for a one-stop filling process.
To achieve greater on-shelf differentiation, EZ'R provides unlimited design possibilities, across bottles and flip-top caps, all available in the UK and Ireland through Vetroplas.
The new technology also boasts strong green credentials. The method by which foam is dispensed reduces water consumption by up to 22 per cent when compared with liquid soap products. EZ'R also needs up to 65 per cent less formula per body wash usage, allowing a packaging size reduction of around 50 per cent, freeing up supply chain and shelf space.
Albéa has the world's largest and deepest range of instant foam dispensing solutions, suitable for every application and is the world's number one supplier of high quality foamers. More than two billion Albéa foamers have already been sold worldwide.
ENDS
About Vetroplas Packaging
Vetroplas Packaging supplies a wide range of premium packaging for the personal care, skincare, healthcare and beauty sectors in the UK and Ireland.
Vetroplas is the exclusive distributor for the Italian company, Eurovetrocap and the UK agent for CTL/Tuboplast, the Franco-Spanish producer of round and oval flexible tubes. The company is also the UK agent for the Albea range of foam pump dispensers and accompanying range of bottles. Now owned by Albea, the original range of foamers developed by Airspray is widely acknowledged as the market leader in terms of quality and reliability.
www.vetroplas.com
About Albéa
Albéa offers the world's largest range of beauty and personal care packaging - with leadership positions in plastic & laminate tubes, mascaras, lipsticks, samplers and foam pumps; and recognized expertise in fragrance & skincare dispensing pumps, fragrance & lotion caps, compacts, lipgloss, promotional items and accessories.
Our 16,600 people serve large and small customers in 60 countries across the world, and operate 38 facilities in Europe, Asia and the Americas. Albéa's global sales totalled US$1.5 billion in 2013.
Albéa's committed teams provide local presence and global reach; robust capabilities in innovation & design as well as project management; solid operating excellence; world-class manufacturing, decoration and full-service; as well as a strong commitment to Corporate Social Responsibility.
Albéa is proud to have been contributing to our customers' success for more than 20 years.
www.albea-group.com
PR contacts
Vetroplas
Please contact Suzy Pettican or Hannah Freeman at Reflection PR on 01603 219191 hannah@reflectionpr.co.uk
Albéa
Christine Gichuki, Albéa Communication christine.gichuki@albea-group.com
