Press Release Sep 2014

Van Genechten Packaging Group brings successful Premium Packaging campaigns to market using Sappi Algro Design

The bubbly, premium & elegant packaging produced at VG Angoulême for the Roederer champagne have been a hit for the last three campaigns thanks to Sappi's Algro Design bright white carton board.

VG Angoulême is part of Van Genechten Packaging (VGP), Europe's leading independent folding carton producer serving the European consumer goods industry with cardboard boxes, micro flute packaging and packaging systems.

Based in Angoulême, France, and employing a staff of 100, the company is dedicated to production of premium packaging for luxury goods such as perfume/cosmetics and spirits like Champagne/Whisky/Cognac/Calvados/Armagnac/Rum.

Marcelle Bordas-Levazeux, Key Account Manager for Luxury Goods, comments, "We are premium packaging experts who draw our know-how from a long history in the industry. Our outstanding capacity for innovation has always driven our success in all the campaigns we do. We are passionate about pushing the boundaries and taking the relationship between brand and consumer to the next level. This is why we strongly value reliable partners like Sappi, whose partnership was a key factor in launching very successful campaigns for Roederer champagnes and other luxury products."

The Roederer campaign

For the past three years, VG Angoulême has successfully worked on campaigns for Roederer champagnes that involved specialised and customised packaging. For its most recent campaign, VG Angoulême chose Sappi's Algro Design carton board to achieve outstanding results. Algro Design's ultra-bright white-surface stands out, does not rip or even tear with very deep and multiple embossing operations and offers a luxury look and feel. It presents an ideal surface for complex finishing processes. "The Roederer champagne box design required a white background with two different hot foil stamping effects," explains Mrs. Bordas-Levazeux, "so we needed a carton board that was extremely white and would perform well throughout the entire production process. Sappi ticked all the boxes with this outstanding premium carton board."

Other reasons for partnering with Sappi in the production of this campaign included Algro Design's exquisite quality and its high level of surface uniformity. "Algro Design has an extremely homogeneous surface," Mrs. Bordas-Levazeux adds. "This makes it an ideal carrier for high quality lamination. In addition, it really behaves very steadily on the press which makes it the perfect solution for our top-of-the-line luxury packaging goods."

Lars Scheidweiler, Business Manager SBB Cartonboard of Sappi points out, "Any kind of surface roughness would be revealed after the lamination process and would produce a negative effect, especially for luxury packaging. With Algro Design, the film laminates evenly on the carton surface and lies flat." He adds: "As the battle for shelf appeal continues to strive, brand owners increasingly look at ways to add value to their luxurious packages. This is one of the main reasons why we can witness the growing trend in the finishing process for the use of gold, silver and other metallic hot stamping foils. We are delighted with the success of the Roederer champagne boxes. It clearly indicates how effective the results can be in getting your brand to stand out of the crowd."

Mrs. Bordas-Levazeux concludes, "Sappi Speciality Papers is a long-standing and valued partner of ours who listens to our needs and helps us with our daily client briefings to come up with the best solution for our customers. This Roederer campaign is just one example of that partnership at work. With this outstanding packaging for the new Roederer champagnes, consumers can hardly wait to pop the cork and taste the sweet taste of the bubbly in pure style and refinement."

The ideal carrier for high quality, luxury packaging

Converters using Algro Design have proven over and over that a bright white carton board with a high quality surface is the ideal material for highlighting a consistently high quality printing and finishing result. The homogeneity of the material creates a unified appearance for the package.

For more information :

Wiebke Perrey, Marketing Communications Specialist Tel: +49 5181 77 220

Lars Scheidweiler Product Group Manager Rigid Packaging Tel: +49 5181 77 149

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