RPC Superfos has provided square containers in its transparent polypropylene UniPak range for the relaunch of Sal Essential premium salt flakes from Spanish salt producer Sal Costa.
In addition to resizing its Sal Essential containers from 250g to 175g, Sal Costa also decided to move from carton packaging to plastic.
“The purpose of changing the packaging for Sal Essential was to get a transparent container that could present our salt flakes better,” says the Spanish company’s purchase manager Albert Llobet.
“In the new packaging the product looks attractive, clean, practical and modern. It makes people want to cook and be creative,” he says.
The new UniPak also gives Sal Essential greater impact and shelf standout in-store.
“The salt capacity of the container is enough for at least a couple of months, but at the same time the price is now more attractive due to the reduced size,” Llobet adds.
“The container is practical to use while cooking and can be handled even with wet hands.
“It is easy to open, and our customers no longer have to open a carton box and cut the plastic wrap first. It is easy to access and to stack on the shelves at home.”
