Unilever Sells Motions, Just for Me, Consort, Groom & Clean, and the TCB Brand in Africa to Strength of Nature
3 December 2015
Unilever Sells Motions, Just for Me, Consort, Groom & Clean, and the TCB Brand in Africa to Strength of Nature
Unilever today announced that it has sold the Motions, Just for Me, Consort, and Groom & Clean brands, and also the TCB brand in Africa, to Strength of Nature, for an undisclosed amount. TCB is currently sold in a limited number of African countries.
Kees Kruythoff, President of Unilever North America, said: "We remain committed to the ethnic hair care and men's grooming categories. We believe that the Motions, Just for Me, Consort and Groom & Clean brands, and the TCB brand in Africa will be able to realize their full potential with Strength of Nature. We will continue to focus on the specific needs of both multicultural and male consumers with our global brands."
Mario de la Guardia, Strength of Nature CEO, added: "We are very excited to add these brands to Strength of Nature's growing portfolio, and to further expand our international business with the acquisition of the African rights for TCB. These are trusted brands, each with a strong legacy and high awareness, reinforcing Strength of Nature's commitment to providing affordable and quality hair care products to our consumers. Each provides an excellent foundation for renewed growth and expanded innovation, and we look forward to building these brands."
