Unilever has announced that its groundbreaking compressed aerosol can format, launched in February 2013, is to be extended across its entire range of male deodorant brands.
Initially targeting female-oriented aerosol brands including Sure, Dove and Vaseline, the compressed aerosol can technology – winner of the 2013 BAMA Aerosol of the Year award – has proved successful both in the industry and with consumers, according to Unilever.
The compressed aerosol packaging is now being introduced into the Sure Men, Dove Men + Care, Lynx and Vaseline Men variants.
With the consumer proposition ‘Lasts as long with less packaging’, for Unilever the introduction of the range meant 50% less propellant gas and 25% less aluminium per can, 35% reduction in transport emissions and 53% more products on a pallet.
Unilever says it has lowered its carbon footprint by 25% on average as a result of these changes.
The move has already saved the global FMCG giant about 77 tons of aluminium, and 12 million compressed cans have been sold to date.
The BAMA award judges described it as: “Innovative and a superb example of sustainability”.
Unilever's male and female deodorant brands account for more than 61% of the UK market, and the group sells around 187 million deodorant aerosols every year in the country.
www.unilever.co.uk
www.bama.co.uk
