Joining social media sites has its rewards, according to Krones AG, runner-up in the B2B Twitterer of the Year awards.
Since the beginning of 2010 the company has used online communities to post entries about the company and projects related to its machinery.
The near-win shows that Krones has taken technology-oriented B2B to a new level.
“Krones has now reaped the rewards of this, and can be rightfully pleased with its second place in the B2BTOTY award,” says the company.
