THE COLLECTIVE LAUNCHES INTO THE LUXURY YOGHURT BAY & BRINGS INNOVATION & EXCITEMENT TO THE CATEGORY WITH NEW RANGE
15 February 2016
THE COLLECTIVE LAUNCHES INTO THE LUXURY YOGHURT BAY & BRINGS INNOVATION & EXCITEMENT TO THE CATEGORY WITH NEW RANGE
AWARD WINNING BRAND RELEASES NEW LINE OF GOURMET YOGHURTS IN COFFEE, RUSSIAN FUDGE & CHOCOLATE ORANGE FLAVOURS
Britain's fastest growing Fruited Big Pot yoghurt brand, The Collective has launched a new range of luxury gourmet yoghurts providing consumers with a dessert alternative or treat that can be enjoyed at any time of the day.
The release of this new line will mark The Collective's entry into the Luxury Bay of the yoghurt aisle and follows the company's success in the Fruited Big Pots category.
Listing in Sainsbury's, Asda, Tesco, Waitrose and Ocado amongst others, the range is comprised of three unique varieties: Russian Fudge, Choccy Orange and Coffee.
The line of big sharing tubs was created after The Collective identified a need for innovation and excitement on the luxury yoghurt shelves. With its unique double layer and inventive flavours, this new range promises to deliver this to the category.
The Coffee variety, which was initially launched as a Limited Edition in 2015, has been reintroduced as part of the range. The Collective received a record number of requests by consumers to bring the flavour back and the brand is confident that shoppers will be delighted to see it return permanently to the shelves.
Amelia Harvey, Co-Founder of The Collective, says: "British consumers are increasingly looking for exciting new products that taste delicious. By launching into the luxury yoghurt bay, we will be able to extend our innovation and quality into a new part of the category."
The development follows recent expansions by The Collective, which has successfully launched into the Children's, Natural, Food-To-Go and split-pot categories in the last two years.
The new range combines The Collective's thick and creamy West Country yoghurt with innovative conserves, double-layered through the tub to create an oh-so-dreamy taste experience that can be enjoyed with a clear conscience. They provide a delicious dessert alternative or a treat at any time, whether they are served at breakfast with granola, enjoyed after lunch or devoured in front of the telly after a long day at work.
