Tetra Pak has launched Tetra Brik Aseptic 250 Base Crystal, a development of its existing Tetra Brik Aseptic carton with two ‘crystal shaped’ panels on the front side.
According to the company, the new package provides customers with more graphic design possibilities, to help their products stand out on shelf.
Tetra Brik Aseptic 250 Base Crystal has undergone successful field testing with Mengniu, a leading dairy producer in China, and the new package will now be launched worldwide.
Tetra Pak’s consumer research in China and Pakistan found that the Tetra Brik Aseptic 250 Base Crystal “performs strongly” in package design, visual appeal and functionality.
With an increased stiffness of the packaging material, the new package shape enables retailers to stack and distribute packages efficiently. It also has a “robust” environmental profile, with a higher paper content and “increased renewability”.
“As consumers have less time to choose from an increasingly wide range of products, differentiation becomes more important to brands,” says Manuel Calderon, product director at Tetra Pak.
“This new package is a way for food producers to bring distinctiveness to their brands through a low-cost, retrofittable solution.”
Tetra Brik Aseptic 250 Base Crystal is retrofittable on existing TBA/22 filling lines.
The roll-out on new generation Tetra Pak A3/Speed lines will start in 2015, enabling any Tetra Pak customer to introduce the new package.
www.tetrapak.com
