Tesco finest llimited edition Valentine’s Day meal shot by Parker Williams

24 February 2016


Tesco finest llimited edition Valentine's Day meal shot by Parker Williams

Brand design agency Parker Williams has created Valentine's Day packaging for Tesco's finest range of A La Carte Ready Meals. The range was available in the lead-up to Valentine's Day, consisting of a three-course meal and a choice of prosecco, wine or chocolates.

 

The finest A La Carte Meal Deal, costing £20, offered customers the option between different mains and desserts, a unique benefit not offered by any other retailers. Using a combination of transparent windows and mouth-watering photography, Parker Williams' packaging showcased the exceptional quality of the food and value of the offer.

 

Parker Williams also focussed on creating a strong visual identity across the selection and promoting easy navigation by course.

 

Jo Saker, creative director at Parker Williams, said: "Product and packaging should always work together. With our design for Tesco's finest Valentine's Day ready meals we really wanted customers to see what they were buying. Working on such a stellar range of meals we couldn't resist letting the food speak for itself."

 

A Tesco representative, said: "The finest range is a crucial part of our ready meal offering, so along with providing a delicious and affordable Valentine's day, we wanted the packaging to be of the highest quality too."

 



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