Tech accessories manufacturer Juice sees market share double after removing all plastic from its packaging
1 February 2021
Mobile phone accessories manufacturer, juice, has revealed that its market share has doubled in the last year (December 2019 – December 2020), shortly after it made the conscious decision to remove all single-use plastic from its packaging.
In July 2020, the Banbury based firm became the first mobile phone accessories manufacturer in the UK to implement this, consequently agreeing to only use recycled plastics that can be fully recycled again after use.
To encourage customers to join them on their mission to ‘do the right thing’, juice ensured the new packaging came at no extra cost – and with absolutely no compromise on quality.
CEO of juice, Jolyon Bennett, explained: “Through using plastics that have been recycled already and can be recycled once more, juice has created its very own unique cyclical manufacturing process that we’re extremely proud of.
“Last spring, we promised our customers that we would roll out this initiative to every one of our ranges going forwards (both new and existing) so that is what we did – and we’ve been blown away by the reaction we’ve received since. It’s proven that consumers are becoming more conscious about sustainable purchasing and do care about the ethical manufacturing of products, including their packaging.
“It doesn’t have to be a brown paper bag for it to be sustainable – ultimately, customers want to buy an attractive, quality product. We know we can’t single-handedly create a waste-free world, but if we all start by making the smallest of changes, we can eventually make a big difference.”
Such is this brand’s dedication to its shift towards ‘doing the right thing’ that last summer, juice announced it would extend its 100% recyclable packaging to UK retailers to use within their own label ranges, with Tesco being the very first brand to opt into the incentive scheme.
2020 was a successful year for the forward-thinking firm despite the global pandemic, and its ongoing sustainability drive enabled it to maintain its market leading position throughout. This is confirmed by the latest GfK data, which reveals that juice currently outperforms any other brand in USB type-C and Micro-USB cables, and has sold more Apple lightning cables during its eight years of trading.
