Stora Enso launches MediaLiner to boost POS branding

7 August 2012


Stora Enso Speciality Papers has launched MediaLiner, a bright white graphic liner for corrugated packaging, displays and other laminates.

The Uetersen, Germany-based company says the new product targets brand owners seeking “eye-catching corrugated packaging and displays to boost sales at the point of sale”, where buying decisions are often made spontaneously in fast moving consumer goods categories.

Produced at the Stora Enso mill in Uetersen from pure virgin fibre, MediaLiner is white throughout. The resultant brightness is reinforced by a smooth, double silk coated surface, which permits a clear colour reproduction in printing, allowing the use of brilliant, high-resolution graphics for any basis weight and type of corrugated board or laminated material.

“The trend in corrugated packaging is changing,” says Stora Enso. “The traditional brown boxes are gradually being replaced by multi-functional packaging designed to actively support sales.

“Contemporary packaging has to attract customer’s attention at the POS. For corrugated packaging this can be achieved through high-quality graphics, unique surface effects and tactile appeal of the liner.

“MediaLiner was especially developed to address these requirements and gives brand owners a host of exciting new ways to create high-impact product appearance.”

As well as “outstanding visual qualities”, the company says the new MediaLiner graphic liner also features excellent converting performance and glue absorption characteristics.

MediaLiner, which is suitable for both offset and flexo, is said to be ideal for pre-print and direct printing using either sheets or reels.

Available in basis weights of 120, 135, 160, 190 and 220gsm, MediaLiner is adaptable for different flutes and packaging sizes.

The complete Stora Enso Speciality Papers range of liners for brand owners and the packaging industry now includes LumiFlex Liner and LumiLabel Liner from the Stora Enso mill in Imatra, Finland, and LumiLiner and MediaLiner from the company’s mill in Uetersen, Germany.


Brilliant graphics on Stora Enso's new bright white MediaLiner "attract attention at the POS and provide clear information at home"



Privacy Policy
We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.