An exclusivity agreement between packaging supplier Chesapeake and paper and board producer Billerud has set the stage for the market to expand for ‘dynamic’ shaped packs made from a low energy paperboard called FibreForm.
The deal covers the UK and a number of product applications across Europe.
Marketed under the Impressions brand name, the pack range is said to use a low energy process to form the paperboard into distinctive shapes.
The move brings Billerud ‘one step closer to the larger global brand owners, speeding up the process of putting more FibreForm packaging on the market’, says the board's producer.
“In Chesapeake we have found a partner who shares our passion for innovative packaging which can help strengthen our customers’ brands,” says Johan Nellbeck, Business Area Director of Packaging & Speciality Paper at Billerud.
“We believe Impressions offers brand owners and manufacturers a wide range of marketing opportunities to differentiate their products,” adds Carol Hammond, Head of R&D at Chesapeake.