Global packaging group Sonoco has commenced the rollout of a new brand for its growing protective packaging segment, Sonoco Protective Solutions.
Sonoco Protective Solutions provides highly engineered, custom-designed fibre-based and expanded-foam protective packaging, temperature-assurance packaging and retail security packaging solutions.
The US-based company increased its focus on the protective packaging business with the acquisition in November 2011 of Tegrant Corporation, along with its three brands Alloyd, Protexic and ThermoSafe.
Sonoco Protective Solutions vice president Ron Leach says the new branding strategy will keep key brands like Alloyd and ThermoSafe in the marketplace for the foreseeable future.
As part of the new strategy, Alloyd Brands will operate as Sonoco Alloyd, and ThermoSafe Brands will do business as Sonoco ThermoSafe.
Both business units will operate under the Sonoco Protective Solutions umbrella.
“This branding strategy allows us to successfully leverage our diverse technologies and the combined talents of our protective packaging employees,” says Leach.
“It was important that our brand encompass all that we do within our Protective division beyond engineered products and services, such as research, testing and consulting.
“With Sonoco Protective Solutions, we are confident we’ve accomplished that goal and created a ‘common-sense’ brand for those not familiar with our business.”
Founded in 1899, Sonoco has more than 19,600 employees working in 349 operations in 34 countries, with annualized net sales of approximately US$4.5 billion.
Sonoco
