Britvic Soft Drinks and PepsiCo UK are relaunching V Water under the SoBe brand and giving it a vibrant new look created by design partner Blue Marlin.
The range comes in six flavours, each of which has been given an ‘arresting’ colour palette and sassy name, such as Vrroom, Kick and Forti-fight.
Blue Marlin creative director Simon Pendry says: “Being brought under the SoBe umbrella, V Water’s new packaging really leaps out at you.”
Jon Evans, head of seed brands at Brtivic, adds: “We are confident the eye-catching design will help it to stand out in the market.”
