Smurfit Kappa and Mirri partner to launch MirriNor

25 January 2012


A collaboration between Smurfit Kappa Norboard, the speciality and graphical division of Smurfit Kappa Sheetfeeding, and Mirri, a division of Celloglas, has produced a new range of metallised film laminated boards.

Called MirriNor, boards are based on Smurfit Kappa Sheetfeeding’s T-Flute microflute. It combines the flexibility of the microflute with Mirri’s high quality, printable metallic film to offer a full colour print and premium quality finish with curvability and strength, while remaining super lightweight at 400gsm (850micron).

The board element of MirriNor is a Smurfit Kappa T-Flute, which offers designers the ability to incorporate ‘curvable’ properties into their designs so that a carton no longer has to have regular geometry. Now, a combination of carton and tube is possible, delivering a highly ‘print receptive’ surface with significantly enhanced protective qualities over traditional carton board in a much lighter weight versus calliper product.

The high quality metallic film from Mirri is certified for use with the Color-Logic Process Metallic Color System. Celloglas also has a decorative print finishing side that offers a wide range of branded finishes which can be used in conjunction with MirriNor, including Celloscreen, Cellofoil, Cellotouch and Cellocover.

The film used to make MirriNor silver is from the Mirribio range and is made from renewable wood-pulp sourced from managed plantations, MirriNor is available in both biodegradable and non-biodegradable forms.

MirriNor, like T-Flute, is machine erectable and can be printed using UV Litho or conventional litho printing process (using fully oxidising inks).

Mark Richards, sales and marketing director of Smurfit Kappa explains: “The T-Flute board used to make MirriNor allows brand owners and packaging designers to performance engineer their packaging, taking cost out of the logistics chain through super-light weighting, whilst adding premium value through stunning graphic finishes. With the growth of decorative packaging outstripping all other types of packaging by a predicted 60% between 2002 and 2012, MirriNor is another example of Smurfit Kappa innovation helping brand owners sell more”.

Richard Gillgrass, MD of Celloglas, commented: “By combining our Mirri Bio film with Smurfit Kappa’s T-Flute we have created a new packaging product that is not only innovative and flexible, but, working in association with Color-Logic prepress software, MirriNor also produces amazing shades of metallic colours.”




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