Sirane launches Dri-fresh Soft-hold absorbent cushion pads for soft fruits

11 April 2014

Sirane says its new Dri-fresh Soft-hold fruit cushioning ‘absorbent bubble pads’ will “transform the industry” in soft fruit packaging.

Said by the packaging services provider to be ideal for berries of all types, Dri-fresh Soft-hold fruit cushioning pads combine the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation.

According to Sirane MD Simon Balderson, the Soft-hold surface has a “unique ‘tear-drop’ embossing pattern”, which raises the fruit from the surface to encourage air-flow and inhibit sweating, damage and corresponding fungal growth.

The thermoformed pattern is designed to minimise the contact area between each berry and the surface and to prevent the berries from moving around the pack.

“The pad quickly absorbs and traps any leakage from the fruit to ensure clean and attractive presentation,” says Balderson.

Available as loose pads of any size as well as reels for automatic packaging operations, Dri-fresh Soft-hold is available in standard colours red and black, with other colours available on request.

“The pure colours available highlight and contrast the natural colour of the fruit to give the best possible appearance and quality perception,” Balderson says.

The products are available for all global markets and applications.

Sirane has conducted research and development over several years worked with some key players in the soft fruit industry to understand the parameters that affect the shelf-life and quality of soft fruit, and to develop products to optimise shelf-life and quality, reduce transit damage, increase value and improve presentation.

The “breakthrough” Dri-fresh Soft-hold fruit cushioning pads will, according to the company, add value to all areas of the soft-fruit growing, distribution and retail chain, opening new export markets and encouraging sales growth for all types of soft fruit.

Dri-fresh Soft-hold is also available with anti-fungal options, which have been shown to extend the shelf life of soft fruit beyond that available with current technologies, according to the company.

Like all Dri-fresh pads, Safe-hold is available with integrated anti-fungal properties for extending shelf-life in all applications.

“Soft-hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved,” says Gillian Carter, Sirane sales manager for fresh produce.

“Our customers have been telling us they want pads that offer more protection for the fruit, which extend shelf-life, and are affordable. Soft-hold ticks all the boxes.”

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