Food industry research body Campden BRI is using eye tracking systems to help food businesses work out what consumers really think of a product.
Analysis software determines where each eye is looking at a rate of 50 times per second, to evaluate viewer engagement of an object, image, advert, pack or fixture.
“We will be using the system to help clients with on-pack communications, and to link results to other sensory measures such as product liking, acceptability and emotions," says Peter Burgess, Head of Campden BRI's Consumer and Sensory Science Department.
