Sappi Fine Paper Europe and Swiss Karton + Papier AG (KAPAG) are joining forces to launch Sappi’s bright white cellulose carton brands Algro Design and KAPAG’s Algro Duo to the French printing and packaging market.
With no trade partnership in place for the premium packaging sector in France, Sappi and KAPAG have decided to reach the market with a ‘Total Brand Consistency’ direct sales and marketing approach.
This allows both companies to enhance the product portfolio and service levels for companies in France in the premium printing and packaging sectors.
Featured in the move are high quality Algro Design, Algro Design Card and Algro Design Duo products from Sappi with weights from 160g/m2 to 400g/m2, as well as laminated Algro Duo versions from KAPAG also based on Algro Design, with weights ranging from 450g/m2 to 710g/m2 (with higher thicknesses of up to 5mm available on demand).
French printing and packaging companies that produce packaging for cosmetics, jewellery and decorative packaging, as well as those who require heavier carton thicknesses for fashion accessories, spirits, confectionery, promotional giveaways, POS displays and other advertising materials, will benefit from faster access to the Algro Design and Algro Duo brands through the new partnership.
According to a statement from Sappi, with a product that guarantees the same surface properties across a “vast range” of weights, brands can also be assured of comprehensive product and brand consistency, regardless of the weight or design they ultimately choose.
“By extending the print and packaging supply chain in France for the Algro Design and Algro Duo product families, we will increase the awareness of expanded opportunities to use these high-quality materials for even better results,” says Lars Scheidweiler, Sappi product group manager rigid packaging.
“This partnership also assures easier access to these outstanding products in the French market.
“Algro Design cartonboard is known for its exceptional surface properties. It is now available for a wider variety of applications and in heavier board weights.”
