Rexam is investing some £20 million in building a fourth manufacturing line at its beverage can plant in Ludesch, Austria.
A wall to wall operation, the Ludesch plant, which opened in 2007, is used solely to make cans for Red Bull, the world’s leading energy drink, and is situated next to Red Bull contract filling partner Rauch.
The plant currently produces just over 2 billion cans a year, and when it comes on stream in late 2013, the new Line 4 will add an extra 0.7 billion capacity.
Guido Klinkhammer, Rexam key account director said: “We are delighted to be building a new line at Ludesch. We have a great working relationship with Red Bull and recognise their growing needs as a leading global brand.”
Rexam produces a range of can shapes and sizes for Red Bull at the Ludesch plant, as well as offering computer to plate (CTP) and High Definition Illustration Impact printing technologies on site.
The wall-to-wall production system employed at this site allows both Rexam and Red Bull to reduce their environmental impact.
“This kind of production dramatically shortens transport distances, resulting in lower CO2 emissions, in addition to other benefits,” the company says.
Rexam's plant in Ludesch, Austria
