SCA Packaging has rebranded its speciality UK businesses under the headings of Branded Packaging, Display and Co-Packing, following the sale of its conventional corrugated business in 2008.
“Our aim is to communicate the breadth and diversity of our offering and reaffirm our position as one of the biggest players in the market,” says Tom Heys, Managing Director at SCA Packaging. “Our recent history has meant that it was both complex and occasionally confusing for customers, and as a business that prides itself on helping our customers we felt that now was the time to simplify our structure.”
A new brand identity features a magnified ‘eye’ in one of three vibrant colours – green, pink and blue – to represent the different specialist areas.
