Printpack has created a re-sealable packaging format for Walkers Shortbread in association with Macfarlane Labels Re-Seal It technology. The format allows consumers to open packages easily and then re-close them, keeping the remaining contents in the pack fresh.
Scottish-based, Walkers Shortbread is the first company to use Printpack’s Reclose format on a VFFS (vertical form fill seal) application, to pack shortbread in the UK.
Walkers' technical director, Richard Walker said, “Printpack’s contribution and support in developing the new format was enormous. Working closely with their product development team has helped us to find a better packaging solution. The product has real shelf presence and we believe it will be a great success.”
Printpack’s Reclose solution was created in response to demand for packaging that is simple to open and easy to reclose. Macfarlane’s Re Seal It labels are pre applied to packaging material by Printpack and the package is then formed, filled and sealed on Walkers equipment in the normal way with no additional machinery investment or labelling complications. It has benefits for consumers who want user-friendly packaging that allows them to keep uneaten food fresh, and for food manufacturers who are looking for a way to differentiate their product.