Mira Showers believes it has become the first bathroom company to launch packaging that includes Quick Response (QR) codes, designed to give customers access to information by their smart phone to make purchase decisions easier in store.
Scanning in the code with a smart phone QR code reader takes the shopper to a mobile web page with the product’s information including videos, photos and other useful information about how the item operates.
The new pack aims to be a lot clearer with icons to explain the product’s benefits plus simpler and more concise information. The icons allow consumers to ‘comparison shop’ products easily in store, says Mira.
