The UK has become the first export market for a South African organic personal care brand called Pure Beginnings, introduced into John Lewis department stores.
South African packaging suppliers for Pure Beginnings were Rap International Products for the bottles, Consupaq for the tubes and tubs, First Impression Labels for the Labels and Fuel Design Emporia for the label design.
The products, including Baby Bum Cream, combine certified organic and native ingredients sourced from Fair Trade initiatives in Sub-Saharan Africa, with traditional herb botanicals including baobab.
Bruce Moore-Gordon, co-founder of the brand says: "When developing the visuals for Pure Beginnings, we wanted a look that would appeal to mothers and children, and boys and girls.
"We decided on Ollie the Organic Owl as a concept. The owl is universally, and in African folklore, a symbol of wisdom and education, so it conveys a message to parents as the wise, or educated choice when choosing a product to use on your child."
