Italian cartonboard packaging company Pringraf roared to victory at this year's Lions' Lair competition, during the Packaging Innovations and Luxury Packaging London event on 1 October. The company was one of three brave exhibitors who pitched their most innovative product to a panel of fierce packaging experts.
The panel of Lions (judges) included: Duncan Castle, technical and packaging manager at Tesco; Paul Jenkins, managing director at The PackHub; Chris May, packaging manager at John Lewis Partnership; and Neil Pedliham, design manager at Superdrug.
Pringraf pitched its pioneering Packly service, which is aimed at simplifying the lives of packaging designers, brand-owners and printers, by making it possible to create die-cut templates and order short runs of packaging as well prototypes or mock-ups comparable to the industrial standards, all from a web platform.
On winning the Lions' Lair accolade, Giuseppe Prioriello, CEO and co-founder of Packly commented: "It is validation for us that there is a problem in the market which we can solve. It shows that we are making life easier for the designers, packaging professionals and marketers that need a structural packaging design and have it printed in a short run."
The two other companies who took part in the competition were Airpack Systems and Reproflex3.
The Lions' Lair formed part of the showfloor entertainment at this year's Packaging Innovations and Luxury Packaging London exhibition. Once again the show grew in size, attracting "record-breaking numbers" of visitors and exhibitors.
The next easyFairs UK packaging events will be Packaging Innovations, Empack and Label&Print, taking place at Birmingham's NEC on 25-26 February, 2015.
www.easyFairs.com www.printgraf.it
