Retail ready packaging specialist Polymer Logistics has launched what it claims to be the “world’s first Wood Effect plastic crate”, targeting food retailers’ fresh produce aisles.
According to the company, retailers are now recognising that the consumer perception of ‘fresh and local’ can lead to increased sales, and when upgrading their stores, one area that has been of particular focus has been the fresh produce aisle.
While store designs and layouts are being adapted to reflect this, Polymer Logistics says, the crates that actually hold and display the produce can still look “very generic and sterile”.
Therefore the new Polymer Logistics Wood Effect crate presents the opportunity for retailers to switch away from non-descript plastic crates and to directly influence buyer perception in terms of inducing a “market fresh” impression.
“Here at Polymer we believe that this represents a major breakthrough in terms of store enhancements, and are confident that if retailers invest in the Wood Effect crate they will see a major uplift in sales,” says Adrian Dale, managing director Polymer Logistics UK.
The new Wood Effect crate made its debut at the Fruit Logistica exhibition in Berlin, early February 2014.
Offering robust product protection during transportation, it is both foldable and stackable to maximise truck and store space.
The crates use the active lock system that enables store employees to fold the crates away efficiently using the ergonomic system.
“For retailers who are actually using real wooden crates, the new solution from PL is more sustainable and offers a significant advantage in terms of hygiene,” the company states.
www.polymerlogistics.com
