Leading PET and plastics supplier Petainer has launched a new corporate identity.
According to the UK-headquartered company, the new branding underlines its “unique multi-dimensional approach” to providing packaging innovation for leading beverage brands.
The new Petainer identity is represented by a logo comprising two inter-linked triangles creating a third triangle where they overlap.
“It has been created to highlight that Petainer offers its customers not just a straightforward transaction, but an integrated approach to packaging that adds value and delivers on the brand’s business objectives every time a company chooses Petainer as its PET supplier,” Petainer says.
“One [triangle] represents business understanding, the other packaging innovation. Overlaying business understanding and packaging innovation results in enhanced business outcomes for its customers every time, represented by the purple [central] triangle.”
Petainer has also created a new Zero Waste programme – rolled out across the company in January 2014 – which is also supported by a new logo, and is designed to promote behavioural changes that reduce impact on the environment.
Petainer strategy director Annemieke Hartman-Jemmett, said: “Our new brand identity emphasises the values at the heart of our DNA – that Petainer combines business understanding and problem solving with genuinely sustainable packaging innovation to deliver solutions to our customers supported by outstanding service levels.”
www.petainer.com
