Packaging solutions specialist Payne has extended its range of promotional banner tapes with the launch of a resealable version, which enables a pack to be reclosed following initial opening.
According to the company, part of the UK-based Essentra group, the new resealable banner tape has been developed in response to “major trends in the food industry”.
“Resealable packs are growing in popularity, providing effective portion control for larger multi-serve packs, which are seen as better value in current economically-challenging times,” the company says.
“They also help to minimise food waste from spillage, which has been highlighted as a particular environmental concern.”
The tapes can be applied to a wide variety of pack formats, and Payne offers a choice of application equipment that can be retrofitted to existing packaging lines for easy implementation.
For enhanced consumer convenience, the tape incorporates a finger lift area that runs along its length, making it very easy to lift the tape away from the pack.
Printed instructions can also be added to the tape, ensuring consumers understand how to use it.
Equally importantly, according to Payne, the tape adhesive is strong enough to handle repeated resealing.
“Our printed banner tapes enable brands to combine the convenience of resealability with the opportunity to integrate highly effective and eye-catching short or long-term promotions within their pack designs,” says Payne MD Martin Dallas.
“This combination of convenience, communication and shelf stand-out delivers added value to pack formats extremely cost-effectively since it avoids the time, financial, stock management and environmental costs associated with the origination of a complete new pack design.”
