23 Jan 2015
Parkside Launch APEX Innovation Strategy To Success
Since the appointment of Nick Smith as Managing Director, Parkside Flexibles have gone from strength to strength, culminating in the adoption of their new A.P.EX strategy - Advanced Packaging Expertise. Being launched at Packaging Innovations, Birmingham on February 25th and 26th, this new innovation strategy brings together all their competencies in printing, specialist lamination, laser technology, security, compostable and anti-counterfeit solutions under one roof to excite and inspire brands and retailers.
The packaging specialist has grown sales significantly in 2014, well in excess of packaging industry general growth, and is looking forward to an exciting 2015. Nick Smith comments "When I joined Parkside we had a breadth of ideas and innovations on the table but we needed to bring this together into an overall strategy, in order that our customers and key stakeholders could understand what we could do for them.
Today under our unique APEX Strategy, we have invested in a new dedicated APEX product development team and therefore have platforms of technology, that when integrated into other packaging companies solutions, or our own packs, deliver tremendously cost effective developments that our clients really appreciate.
"From film easy peel & reclose systems to compostable triplex laminates, from printed vacuum skin packs through to high value added embedded image technology, Parkside is becoming a true technology integrator and the APEX strategy is enabling us to deliver value....fast!"
For more information on Parkside please contact PHD Marketing Ltd. The Barracks, Wakefield Road, Pontefract WF8 4HH. Tel: 07810 757110 or Email: hello@phdmarketing.co.uk
