Opening to Birmingham’s NEC on 26-27 February 2014, Packaging Innovations this year returns with five new interactive features, invaluable advice, content rich seminars and interactive packaging and print debates, according to show organiser easyFairs.
Brand new for 2014
The Ecopack Challenge, sponsored by Marks & Spencer, will see a selection of exhibitors pitching their eco-friendly packaging ideas in front of a panel of professionals looking for the latest sustainable solutions. The Ecopack Challenge winner will receive a one hour session with the Marks & Spencer technologists and an opening to work with a supplier.
BPIF will be launching CartonVille, a groundbreaking animation, which follows a folding carton through its journey from the forest to the promotion and then to the recycling plant where the journey starts again. Visitors can also enter a competition to win an iPad Mini by visiting the stands of BPIF Cartons’ members to answer seven carton related questions.
The Plastics and Packaging Recycling Clinic hosted by Recoup, will be on hand providing free one-to-one recycling advice. As companies try to be more environmentally friendly, more answers are needed, so this pre-booked session with an industry expert will be hugely advantageous.
Campden BRI will be showcasing an eye-tracking feature, which helps visitors understand what drives consumers’ spending behaviour and store navigation. The eye-tracking software is available to try, helping to develop strategies for POS, pack design and product positioning.
3D Print Live Demos are set to take Packaging Innovations 2014 by storm. Watch 3D printing live in action and find out how to increase innovation, improve communication and compress the design cycle.
And AIPIA (The Active & Intelligent Packaging Industry Association) will be on hand to give free advice to visitors looking to integrate the latest active and intelligent technologies in their packaging.
Show favourites
The BIG Packaging Debate will be returning, with industry experts debating ‘Packaging – designed for the consumer or the supply chain?’ at an interactive debate taking place at 15:30 on Wednesday 26 February, in the International Brand Summit. The BIG Print Debate also returns with the topic ‘The latest print technologies: gimmick or sound ROI?’
The Lions’ Lair competition will again see four brave exhibitors pitch their latest innovations to a panel of experts, in a bid to be named best in show. And the Packaging Consultancy Clinic run by The Packaging Society will provide answers to any packaging challenges, with visitors able to bring along packaging and gain advice on their vital packaging issues.
Packaging Innovations 2014 will feature over 50 content-rich learnShops from major industry brands and leading speakers, including packaging guru Lars Wallentin, DHL Supply Chain, Iceland Foods, Tesco, Wilkinson and The Bart Ingredients Co Ltd.
A drinks reception for all those visiting the show will be held after The BIG Packaging Debate providing an opportunity to meet the panel and the rest of the speakers at the show, network with colleagues, new contacts, and exhibitors.
Packaging Innovations 2014 takes place at the Birmingham NEC on 26-27 February 2014, and will feature seven co-located shows in total: Packaging Innovations, Ecopack, Contract Pack, Packtech, Print Innovations, Labelling Innovations and Converting Innovations.
Visitor registration is free via the Packaging Innovations website www.easyFairs.com/PIUK
