30 June 2015
Orkla Signs Exclusive Licensing Agreement With LiquiGlide
Leading European Consumer Goods Company to Ease Mayonnaise Products Out of Packaging With Food-Based Slippery Coating
LiquiGlide Inc. today announced a licensing agreement with Orkla ASA, giving the branded consumer goods company rights to use LiquiGlide's slippery coating for mayonnaise products in the Nordics, Germany, Benelux and the Baltics.
LiquiGlide's slippery coating enables products to easily slide from packaging, eliminating food waste and providing a better consumer experience. The customised coating for Orkla's mayonnaise products is made entirely from natural ingredients.
"We chose to work with Orkla because they are an innovative and leading consumer goods company in the Nordics and the Baltics. Our exclusive agreement affirms that LiquiGlide's coatings create substantial value for consumers by enabling them to get every last drop," said LiquiGlide CEO and Co-Founder, Dave Smith. "At LiquiGlide, we're changing the way liquids move."
LiquiGlide is a permanently wet, slippery coating that enables viscous products to slide easily. The ingredients for each custom coating are selected from hundreds of materials based on the specific needs of the applications, and each coating can be made entirely from food, meeting all safety standards.
Contact:
Chris Green
Davies Murphy Group
liquiglide@daviesmurphy.com
+44 1256 807362
