Germany-based filling and packaging machinery manufacturer Optima Group has put in place a series of name changes for its business units, designed to “underscore the continued integration of the subsidiaries to depict a clear structure”.
The new branding strategy follows the launch of Optima’s new worldwide corporate logo at the beginning of the year.
Kugler GmbH, SF Vision GmbH, Stern GmbH and a division of Optima filling and packaging machines will combine to form ‘Optima consumer GmbH’. Further business units at Optima will also be renamed.
The Feuchter family – to date the primary owners of SF Vision – will retain partial ownership of the new Optima consumer GmbH.
The company is predicting “significant growth” in coming years, for which an extensive expansion already under way will provide the necessary space. By the end of 2012, the company says all business units will be united in one location.
Optima consumer today employs over 250 packaging specialists and presents a broad range of machines, in addition to “concentrated know-how” for liquid and dry products. Machine solutions, including turn-key lines are available for “nearly every application”.
An international company employing 1500 people worldwide, Optima is currently active in four business areas: pharma, consumer, nonwovens and life science. Medicon GmbH and the Doyen brand have been merged to form Optima life science GmbH.
