Nude Brand Creation wins two International Spirits Challenge awards
Nude Brand Creation picked up two highly coveted awards at the International Spirits Challenge held at the Honourable Artillery Company in London.
Both awards were for its work on Havana Club Unión:
- Best Design & Packaging for Travel Retail: Silver
- Design & Packaging New Individual Product: Bronze
The union of Cuban rum and cigars
Havana Club Unión is the latest ultra-prestige product in the Havana Club Icónica Collection - a selection of truly distinctive award winning aged rums. It retails at 350 USD, and brand owner Pernod Ricard briefed Nude to create a bottle and cabinet that would convey the authentic, timeless style of the brand "Cuban rum is one of the world's most revered luxuries," says Mike Parsonson, Partner at Nude Brand Creation. "Our seven year association with Havana Club has given us a profound understanding of the heritage and provenance of Cuban rum. With Havana Club Unión we sought to convey that through association with another product that shares its heritage, provenance and sense of luxury: Cuban cigars."
Maestros create the rum
The rum itself is expertly crafted by two of the industries' most passionate characters - Havana Club's Maestro Ronero, Asbel Morales, and Cuba's most renowned Cigar Master and Sommelier, Fernando Fernández Millán.
The work involved Asbel preparing different blends of rare rum reserves before the pair selected and adjusted them to form a final blend that perfectly matches the beautifully smooth and powerful flavour of the classic Cohiba Siglo VI cigar. An exceptional premium rum with an impressive deep amber glow, Havana Club Unión is bottled at 40% ABV.
A unique partnership
The team at Nude Brand Creation created a bottle and cabinet that effortlessly and harmoniously conveys this unique partnership between Havana Club and Cohiba.
An elegantly tapered bottle is embellished with an embossed lustrous gold metal plaque. An authenticity seal adorns the proud shoulders leading up to a high quality collar and stopper, befitting the brand's position as one of the world's most exquisite and rare blends.
The sliding cabinet in which the bottle is presented reflects the craft and attention to detail which goes into creating this luxurious rum. Made from traditional cedar wood, celebrated for its warmth and tactility, the cabinet is reminiscent of the traditional humidors used to preserve valuable cigars. A black outer allows the champagne gold detailing to radiate and contrasts the rich amber glow of the liquid within.
For more information please contact Red Setter PR - 01273 260111
Vicky Stoakes: vicky.stoakes@theredsetter.co.uk
