New Vision wins sole-supply for Elizabeth Shaw confectionery

23 June 2012


Packaging design and sourcing specialist New Vision Packaging has secured a new 18-month sole-supply agreement with luxury chocolate brand Elizabeth Shaw.

Having worked alongside Elizabeth Shaw for the past 3 years, supplying folding cartons, vacuum formed inserts and adhesive labels, New Vision – based in Kettering, central England – will source and manage packaging for Elizabeth Shaw’s entire product range.

It is the first time the two companies have entered into a sole-supply agreement.

Commenting on the announcement, Stephen Shortland, managing director of New Vision Packaging, said: “Elizabeth Shaw is an iconic confectionery brand and one that many consumers are incredibly loyal to.

“Everyone at New Vision is extremely proud of achieving sole-supply status and we look forward to taking the brand forward, keeping it a firm favourite with its existing customer-base and helping to introduce it to a whole new generation.”

Elizabeth Shaw is part of New Vision Packaging’s extensive confectionery client portfolio. The company supplies packaging to some of the biggest names in the industry, including Thorntons, Cadbury and Burnt Sugar, and is an approved supplier for many of the UK’s major retailers.

Elizabeth Shaw MD Malachy McReynolds said: “Having an experienced and creative supplier, aligned with our thinking, has been crucial in delivering our required speed to market.”


Elizabeth Shaw confectionery - packaged by New Vision



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