New MultiCycle enhances sustainability and impact of returnable glass bottles

18 September 2012


Avery Dennison has launched MultiCycle, a self-adhesive labelling material for returnable bottles said to be capable of withstanding “more than 30 product cycles”, thereby reducing the volume of label substrate used by producers.

The California-headquartered company says MultiCycle provides the same “superior decoration” offered by other self-adhesive labels, while “helping to maintain or even improve the operational efficiency and bottom line of converters and end users”.

The polypropylene label is engineered with a sandwich construction, so the printing ink is protected with an over-laminate, enabling high impact effects such as foil stamping, holograms and special metallic inks to be used, giving an advantage over direct print technology.

The patent-pending permanent self-adhesive film label construction is resistant to the stresses a container is exposed to during its lifetime, and can withstand the high-temperature caustic baths used during the bottle washing process for returnable bottles.

And at the end of a bottle’s useful life, MultiCycle labels can be processed in a similar way to other filmic self-adhesive labels – there is no need for heavy metals in the inks, which allows the glass bottles to be recycled in the regular processes.

“With an increasing global focus on resource management,” says Jon Maley, vice president marketing at Avery Dennison Materials Group, “consumers and other stakeholders will continue to place pressure on brand owners to find solutions that reduce the waste caused by returnable bottles.

“Our MultiCycle innovation can reduce the environmental impact of relabelling and change the way the world thinks about the decoration of returnable bottles.”

Since returnable bottles can be labelled in-line, off-line, or even off-site with MultiCycle, Avery Dennison says beverage manufacturers can optimise their line performance: “Greater throughput and overall cost reductions are possible thanks to lower scrap rates and reduced cleanup time, leading to less production downtime.”

Maley adds: “With these process improvements and design capabilities, Avery Dennison MultiCycle technology enables converters of self-adhesive materials to compete favourably in the returnable category, which has traditionally been decorated with wet glue labels.”


Avery Dennison launches MultiCycle self-adhesive labelling material for returnable bottles



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