Packaging design agency Schawk’s Anthem Worldwide is waking up the pack design for coffee accompaniments by Dutch dairy brand Friesche Vlag, part of Royal FrieslandCampina.
A more contemporary look, shelf standout and a wider appeal to a younger audience have been achieved by giving the logo a stronger, ‘organic’ shape and adding bolder, photographic imagery.
Existing brand colours were kept for core products - creamers such as Goudband, Halvamel and Balance. An extended colour palette has been created for the brand’s newer ‘milk froths’.
