Innovia Films has supplied its compostable flexible material NatureFlex to UK-based Fuel For Adventure Ltd as the packaging for its range Mule Bars range of natural energy bars.
Converted by Mercury Packaging UK, NatureFlex NK film is said to have been “an obvious choice” for the packaging for Mule Bars, which are produced using only natural ingredients.
NatureFlex begins life as a natural product, wood, and can be broken down in a home compost bin (or industrial compost environment) “within a matter of weeks” – yet also offers advantages for packing and converting such as inherent deadfold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases, aromas and mineral oils and a wide heat-seal range.
Fuel For Adventure founding partner Jimmy Docherty says: “The major reason we chose products offered by Innovia Films is because we actively aim to compensate for our business and personal footprint.
“Compostable NatureFlex films can help us to reduce our impact on the environment and at the same time keep Mule Bars in premium condition.”
Clare McKeown, Innovia Films market manager, adds: “Innovia Films compostable packaging helps to meet Mule Bars customers’ needs and their own sustainability goals without compromising on shelf life and seal performance requirements.”
NatureFlex films are certified to meet the American ASTM D6400, European EN13432 and Australian AS4736 standards for compostable packaging. The wood-pulp is sourced from managed plantations; the renewable biobased content of NatureFlex films is typically 95% by weight of material according to ASTM D6866.
